Reverse Rett launches #StopTheCreep Campaign


Reverse Rett has partnered with creative agency Core Marketing Partners to help drive awareness and raise funding to investigate how to deliver the cure to Rett Syndrome, with its first-ever UK wide advertising campaign.

The #StopTheCreep campaign aims to spread awareness about Rett Syndrome and hopefully gain more donations from the wider public.

Almost all funding for Rett research comes from families living with Rett Syndrome, their friends, and connections. We are hopeful that this campaign can touch the hearts of the wider public.

Using both digital and print ad formats, the campaign is being supported by the Metro, Daily Mail, Daily Telegraph, The Times and specialist financial publishers Citywire, Last Word Media and FE Fundinfo.

Rachael Stevenson, Executive Director of Reverse Rett, said ‘We are truly grateful to Core Marketing for putting this campaign together pro-bono in honour of Elsie. An advertising campaign like this one would usually be way out of reach for a rare disease charity like ours. We have worked closely with Mike and Steve throughout the process and we are delighted with the results. We are confident that the #StopTheCreep campaign will inspire support from the general public who have never heard of Rett Syndrome.’

Mike Jones, Managing Partner at Core Marketing added, ‘A friend of Core has a young daughter with Rett Syndrome, a condition we knew nothing of beforehand, so using our team to raise awareness and give hope to families with young children affected, seemed like a more than worthy use of our time.’

Please get involved in the campaign by sharing the video and images with the hashtag #StopTheCreep